Client
Introducing EVIQ, the trailblazing company turbocharging Saudi Arabia’s electric vehicle landscape. Founded in 2023, and powered by the support of the local government, the national electrical provider, and PIF, EVIQ aims to be the premier EV network across the Kingdom and beyond. Their mission is clear: build a robust network of hypercharge points and ensure electric vehicle drivers cruise through the country confidently.
Challenge
EVIQ didn't just need chargers—they needed a cutting-edge mobile app and a sophisticated management system that felt as premium as it functioned. The challenge was crafting a luxurious user experience while constructing a solid software infrastructure, ready to seamlessly integrate with various systems—all hosted on AWS Cloud services.
Our mission was to deliver a mobile app for EV drivers and the EMSP to manage the entire system. With just a six-month runway to the MVP launch, everything needed careful planning and execution.
How we rolled
Our approach to creating a pioneering product was multi-faceted. We began by listening closely to our future customers, engaging with them through surveys, fan groups, and user interviews, capturing their current challenges and crafting solutions to enhance their EV experience in KSA.
Creating a premium user experience across cultures was another exciting hurdle. With most Arabic countries utilizing a right-to-left (RTL) script, apps had to shine in both English and Arabic. Heavy investment in UX/UI design allowed us to tweak prototypes and refine our visuals before diving into development. Establishing a comprehensive design system helped manage changes consistently and economically.
Adopting a hybrid framework, we remained agile and product-focused—visualizing our progress on Jira and Confluence. This dynamic approach enabled us to prioritize tasks, address bottlenecks, and respond swiftly to stakeholder feedback, ensuring we delivered features incrementally with continuous value evaluation.
The impact: Full speak ahead
In just six months, our solution hit the ground running, warmly received by KSA’s EV drivers. The app’s increasing popularity in app stores signified a robust onboarding process and an unmatched EV charging experience. User satisfaction soared, fostering loyalty and tying the app's success to continued business growth. In essence, it electrified both user retention rates and EVIQ’s aspirations.
EVIQ has set the pace for the future of EV infrastructure in the region, bringing greener, stress-free journeys to life.
Let's get moving!
Do you have a vision to transform the future of mobility—or any other pioneering idea? Reach out to us at blooming@looming.tech and let's hit the road to innovation together!
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